Flexible Search Engine Marketing (SEM) Services
Search Engine Marketing tools and placement options offer scalable, flexible, and insightful ways of marketing to your customers, prospects, brand advocates, and any other constituents. Whether you are looking to invest hundreds of dollars or thousands, True Creative works with all businesses, large or small, to reach their marketing goals.
“Search Engine Marketing” was once used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search. It’s for this reason that we have separated SEM into its own service category. SEM is designed to compound with your organic SEO. Optimizing your organic SEO ensures natural search words and phrases result in your website being served as a search result. Implementing SEM tactics adds an additional layer to your SEO by purchasing and serving up ads in a more competitive and aggressive manner. For example, you could bid on keywords that your competitors are using for their own search campaigns. There are a variety of paid search opportunities that companies can take advantage of and many platforms that are used by marketers.
Advertising Review & Proposal
To accomplish your marketing goals, True Creative will first review Search Engine Marketing options and provide a recommended ad proposal to build and execute. There are many ad placement variations: Pay-Per-Click, Display, Digital Banner, Retargeting, Video, and Phone. Each have their advantages. True Creative will evaluate your needs and propose a series of recommended ad placements.
Design & Content Generation
Once the ad placements are determined, True Creative will enter a design and review phase. If text Pay-Per-Click ads are chosen, we generate written content and optimize landing pages to drive traffic to. We also design and animate digital banners ads for display or retargeting purposes and can develop short videos for video ad placements.
Budget & Schedule Determination
The real value of SEM tactics is the budget flexibility. Once ads are designed and landing pages optimized, True Creative will generate a budget ceiling and publishing schedule to launch your ads. You can increase or decrease the budget, terms, or cancel the ads entirely. True Creative will manage these placements, their performance, and advice you along the way.
What we bring
Working with True Creative is more than receiving a design product or marketing services, it’s building a relationship.
We’re invested in solving our client’s problems and maximizing their successes.
We’re collaborative. We’re your consultants and we will provide you with our recommendations, ideas, and goals, but we’re also there to work with you each step of the way.