Brand Development for GP Flooring Solutions

GP Flooring Solutions underwent a company name change, and as a result required a logo and brand development refresh. Identity and marketing materials at the time of the company’s transition were disconnected in terms of both brand development and in graphic standards. True Creative established a new brand development system including a logo refresh, photography style, primary and secondary color palette, and overall graphic and typographic standard. This new brand has since been adapted to environmental designs, print materials, corporate collateral, trade show displays, and the website redesign.