Brand Development, Copywriting, and Website Design Services for Keep Rochester
Keep Rochester is a non-profit focused organization operating in Rochester, NY, focused on the collaboration and integration opportunities between those that have the means to give humanitarian goods, and those that need them most within the community. Initially created as a guerilla marketing campaign by two RIT graduates, it has since evolved and inspired other community focused groups to become involved in the community. The new identity design, copywriting, and website design needed to speak directly to these auiences.
Logo design. brand development, website redesign, and copywriting
New visual stylee more appropriate to a wider audience group
The original identity design for Keep Rochester was grungy, organic, and had a more graffitti style personality. It was a perfect solution for Keep Rochester’s origins as a guerilla marketing grass-roots effort on the streets of Rochester, NY. However as Keep Rochester evolved, so did it’s services, image, networks, and establishments, and as a result required a more polished, corporate style identity that could attract a more up-standing community audience to volunteer and donate either through financial gifts or by volunteering their time.
Founding members of Keep Rochester and True Creative have had the wonderful privelege of connecting with many resources, corporations, community foundations, and organizations focused on the same community advocacy goals.
The new brand color palette, imagery, and design are intended to be more approachable and friendly than previous design.
Copy writing & Content Generation
All content, resource information, and design management was implemented and written entirely by our staff.