eCommerce, Web Design, and Product Photography Services for Typoforma
True Creative had the wonderful opportunity to design and build an eCommerce website for Typoforma, which specializes in unique handcrafted typographic letter block necklaces from old letterpress machines. Typoforma had no brand at the time of website development. As a result, we also had the opportunity to develop brand standards, color palette, and design a modest and approachable logo.
As is true with all commercial product eCommerce websites, high-quality photography is key to every successful sale. As an added service, True Creative also staged and photographed all product imagery on the website.
Product photography, logo and brand design, website design and eCommerce, foundational SEO.
Client required high-quality product photography to magnify product sales and overall website design.
Branding & Graphic Standards
Typoforma specializes in working with specific metals: copper, brass, stainless steel, and bronze, and the letterpress blocks themselves are a beautiful array of colors depending on how the lead has aged. These materials inspired an array of colors that were then integrated into the overall brand and graphic standards.
Product Photography & Website Design
With every product website, powerful and captivating photography are critical to the website design. True Creative staged and photographed the artist’s handcrafted jewelry in 100% natural light settings. In order to achieve the stunning golden sunlight, photography was shot in the early morning on beautiful days. To maintain the rustic and handcrafted element of the product, all products were photographed against wood bark backgrounds. The quality and care of photography magnified the quality of website design.
eCommerce & Responsive Design
As with all website designs, it’s critical to be conscious and adaptable to the eCommerce experience across all mobile devices. User experience on an eCommerce website, in particular, is critical to consider because every small interruption in the flow of a user’s checkout experience can mean the difference between a successful and unsuccessful sale. True Creative was particular mindful of the shopping experience overall with Typoforma’s website design.
SEO (Search Engine Optimization)
As a value-add for all website projects, True Creative integrated SEO for every product listing and page across Typoforma’s website so that product searches for handcrafted jewelry and typographic jewelry would yield valid search results in search engine listings.