Identity Design and Website Design Services

True Creative was tasked with the identity design, website design, and SEO implementation for Stand Up Strings, a local company in Ithaca, NY that designed and sells a unique upright stand for electric and bass guitars. This project was initiated in preparation for a comprehensive social media and kickstarter campaign to raise awareness and capital to begin manufacturing the Stand Up Strings product.

Stand Up Strings

Identity design, responsive web design, photography, and video

Client desired a visually appealing website, featuring the imagery and a graphic style that spoke to the music audience.



Kickstarter Campaign

Website Design


Identity Design

The identity design for Stand Up Strings is a critical element that represents and personifies the energy, style, and impact desired from the brand, website, and marketing materials.

Website Design

The website design for Stand Up Strings uses strong, dramatic energy, live-action photography, and compelling messaging to conceptually communicate to and attract the most appropriate musical audiences.

Responsive Design

As standard with all websites designed and developed by True Creative, a significant attentiveness has been given to the website’s responsive layouts and adaptations.

Photography & Video

True Creative shot all imagery and video footage across the Stand Up Strings website and used it as inspiration for the foundation of the graphic brand styles.


An eCommerce platform, payment gateway, and inventory management system has been built into the website in preparation for the future use of the website as a base to sell the Stand Up Strings product.