Responsive Web Design Services for Moving Through It Yoga & Therapy
True Creative had the wonderful opportunity to design a small business website for Moving Through It, a yoga, dance & movement therapy provider in Ithaca, NY. Overall, the project was fairly simple. True Creative worked with our client and directed them on how to develop quality content following a content outline and sitemap. At the time, Moving Through It did not have an established brand or standard, so an economical online graphic standard was established.
Moving Through It
Graphic and Brand standards, website redesign, and Foundational SEO.
Client was responsible for all website copy content, following True Creative’s proposed content outline and sitemap.
Branding & Graphic Standards
At the time of this website design project, Moving Through It did not have an established logo or brand standard. True Creative proposed imagery styles, a color palette, and a simple typographic logo to develop a fundamental standard across the website.
The overall website project had to accomplish a few very specific goals: provide a means for the client to reserve a spot in either yoga classes or dance/movement therapy, introduce a visual style that communicated the concepts of health, wellness, well-being, and balance, and be expandable for additional services in the future.
All website projects, large or small, that True Creative develops undergo quality control testing across many device sizes to ensure user experience is not compromised in any way.
SEO (Search Engine Optimization)
As a value-add for all website projects, True Creative integrated SEO for every service page across Moving Through It’s website so that all yoga, dance, movement, and therapy keywords in the Ithaca, NY region would subsequently yield search results.