Identity Design for Tompkins Trust Company
The identity redesign process for Tompkins Trust Company included an exploration of typography, color, and illustration elements to create the final logo design and variations. Once developed, the new brand system was applied to all existing promotional and standard corporate materials in both full color, single color, and white versions.
Tompkins Trust Company
Client requested the website execution have minimal scrolling on top level pages, with strong use of imagery and color.
Concept of new identity
Tompkins Trust Company has an established history rooted in a critical mission of providing long-term value and earn the trust of the clients and community they serve. This 175 Years of Trust identity includes elements critical to communicating the concepts of integrity, support, and strength with additional elements that reinforce the concept of celebration using radiating lines and repeating graphical elements.