Brand Development for GP Flooring Solutions
GP Flooring Solutions underwent a company name change, and as a result required a logo and brand development refresh. Identity and marketing materials at the time of the company’s transition were disconnected in terms of both brand development and in graphic standards. True Creative established a new brand development system including a logo refresh, photography style, primary and secondary color palette, and overall graphic and typographic standard. This new brand has since been adapted to environmental designs, print materials, corporate collateral, trade show displays, and the website redesign.
GP Flooring Solutions
Logo and brand refresh
Client requested maize and gold primary system and a bright, energetic secondary color palette system.
Logo Refresh and Graphic Standards
The logo design refresh process was initiated by direct client request for specific font styles, colors, and the overall shape. A component of the new graphic standards included guidelines for use of shapes in design materials as inspired by the square shape of the final logo.